Great efforts are employed in creation of a brand. Used as a form of identification, the trademark gives the product identity in the market and the regions within which the product is availed. The product consumers, therefore, use the trademark designed to search for the product.
The trademark selected must be unique in its own way a factor that is considered before registration. It means therefore that the symbol or name selected should be like no any other in the destined market of the product. The trademark selected in this regard should depict the type of product and have ease in identification among other factors.
Attorney are always at hand to offer assistance in the registration process for those in need. Seeking the services of a lawyer is not a set requirement but one that carries a lot of relevance to ensure the process is conducted smoothly. Attorneys who offer this service are fully trained lawyers with experience in handling registration processes hence expertise in offering the required guidance.
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To ensure uniqueness of the mark used in registration, there is need to undertake a thorough search of the name or the symbol used. This is a process undertaken by the registrars office where the selected name or symbol is compared to other registered trademarks to ensure there is no resemblance. A change of the trademark may be advised in the event there is evidence of a similar one having been registered for a different product.
Figuring Out Registration
To get the trademark registered there are fees applied but these vary between varying states. Other factors such as attorney fees also affect the overall cost of the process and this varies between the attorneys. This, however, is a one-time requirement unless a change of the trademark is required. The fee may also vary depending on the type of product being registered.
The registering agency takes time to fully complete the registration process. There is need to keep constant follow-up on the progress in the process. The follow-up process may be done through use of the platform provided by the agency or through assistance of the attorney.
Trademark registration provides with the identity required for the product once it hits the target market. It is of paramount importance and therefore need to be undertaken with caution. Following the due process outlined by the registering agencies is the key approach to ensure this is done appropriately. Applicants also need to seek adequate guidance from relevant sources to ensure they abide by the process and the requirements in place.