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THE SECRETS OF BRANDING A COMPANY HI VIS WORKWEAR What does established companies and startups share in common? They require presence whenever they are operating from. There are many techniques that help the company identity to be felt These can be done through branding of the staff uniforms like a polo shirt, Jacket, pullover, skirt, or a trouser with a company name, website URL or a logo. What are the major benefits of branding of the company hi vis? Free promotion Whenever the staff of a company wears marked uniform with a logo, website URL or a brand name, potential customers and general public are able to easily spot them. Through the dressing, the firm gets a free promotion for its business when the employees interact with the public. Therefore, it’s important for any startup or established company to consider investing in staff uniforms because the benefits are more than the cost incurred in printing the work wear.
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Brand Building It is a costly affair to build the profile of a brand. It not only takes time but a lot of effort goes into the marketing campaign that has to be sustained over longer period of time. Its possible to improve the enterprise public perception over time by simply marking the workers attire. It is critical to appreciate that, with improved brand perception, prospects are ready to identify with the company and its products which have the effects of increasing the company sales revenue.
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Improved customer service When staff wears a uniform, it’s easy to identify them whenever you need help with the company products. This helps to enhance the level of the customer service and improve on clients shopping experience. Teamwork is heightened When people are in uniform there is a general feeling of togetherness; whether it’s during work, team building, camping, or sporting activities. With a team spirit, employees become productive and consequently the stakeholders’ value is increased. This brings a sense of self-importance to the team. Safety The general safety of the staff is not compromised with branded hi vis clothing. This helps to reduce cases of work related injuries because employees can be recognized from a distance. Protective gear like helmet, jacket, gloves or footwear, can be customized in a way that enhances the staff safety. Dress code savings As clothes are being worn at work place, changes need to be done to cope with the office trends, however when the company provides uniform, instead of the pressure of buying new clothes the staff are able to save the money and proceeds in other uses which help to improve their morale. In addition to the savings the human resources manager does not need to keep on giving the direction on the dress code because it’s a common wear as provided by the company.